Here it Goes. Again.
Above is the new OK GO video for "Here It Goes Again." Much like their last video, it's pretty cool and features the band and their crazycool dance moves. It's a great example that you don't need a six figure budget to make a eye-catching video (something I had a long conversation about last week, more on that later). But, I wonder how long it will be before "OK GO, the band" starts being known as "OK GO, the band that dances around in all their videos" and they get recognized for (and only for) their video kitsch factor. It's a slippery slope. Do it once and you're brilliant. Do It twice and your milking it. Three times and you obviously don't think you have anything else going for you. [via Rock Insider]
Who's Clutch? Basketball Jesus or Big Papi? I imagine you can guess which side of the fence I'm on here.
Looking at the NBA television schedule. The C's are on national TV just once (plus one ESPN game and seven on NBA TV)! Bah.
As long as they keep making videos that make me laugh at loud I really dont care. hahaha. So awesome.
The videos are fantastic. It's when they do the little dance routines live that I start to question them.
That guitar riff reminds me of the original MTV theme.
Third time would not be a charm. Maybe Capitol would bone out for a video to prevent a third one?
I do love this video, though. Perfect for the YouTube era.